We're not going to brainstorm. We're going to build.
Meetings are broken. The loudest voice wins, half the team is on their phone, and after two hours you have a whiteboard full of post-its but no real plan. There's a better way.
With Lego Serious Play, participants build their thoughts, literally. Everyone builds, everyone shares, everyone is heard. The result? Strategies that are supported, teams that understand each other, and decisions everyone stands behind.
Sound familiar?
Meetings where the same 3 people talk and the rest nods
Strategy sessions that end with nice words but no action
Teams working past each other due to unspoken assumptions
Brainstorms that keep producing the same ideas
What is Lego Serious Play?
Lego Serious Play (LSP) is a scientifically grounded method developed by the Lego Innovation Lab. Participants build 3D models representing their ideas, experiences and vision. It makes abstract concepts tangible and ensures everyone, including the quieter team members, contributes equally.
It works because your hands think what your mouth can't say. By building, you activate parts of your brain that stay dormant in a standard meeting. The results are surprisingly deep and concrete.
Workshop formats
Team Building & Alignment
Strengthen mutual connection and understand each other's drivers. Ideal for new teams, after a reorganization, or when collaboration is strained.
Product Discovery
Discover what your customers truly need. Build the problem, build the solution, and test assumptions before you start developing.
Strategy Session
Make your strategy concrete and supported by the entire team. From mission and vision to concrete goals and actions.
Innovation Workshop
Generate and test new ideas in a safe, creative environment. From exploration to concept validation in one day.
Conflict Resolution
Resolve tensions by making them visible. Participants build the problem, discuss it through the models, and find a way forward together.
Custom
A specific challenge? We design a workshop that fits your exact situation. Combine elements from all formats.
Schedule a free introduction call
We discuss your challenge and suggest the right format. No strings attached.
How a workshop works
Intake
We discuss your objective, the group, and any sensitivities. Based on this, we design the workshop specifically for your situation.
Skills Building
Participants learn the language of building. Through short exercises they become familiar with the process. This lowers the barrier and creates a safe atmosphere.
Deep Dive
The core of the workshop. Participants build models, share their story, and work together on a shared landscape. This is where breakthroughs happen.
Harvest & Action
We translate insights into concrete agreements and actions. You walk out the door with a plan, not just a good feeling.
Your facilitator
Our facilitator is trained by the Association of Master Trainers in Lego Serious Play and combines the methodology with years of experience in software development and team dynamics.
That means: you don't just get a good workshop, but a facilitator who understands how tech teams work, what product discovery really means, and how to translate strategic decisions into action.
From talking to doing
A strategy session that actually worked
A tech scale-up of 40 people needed to choose a new direction but was internally divided. After two failed off-sites with PowerPoints, they tried LSP:
"For the first time I felt that everyone was truly heard. And we walked out with a plan we all agreed on."
— Sanne Bakker, CEO - Flowtrack
Why Lego Serious Play works
Everyone participates
No dominant voices, no silent observers. Everyone builds, everyone shares. 100% participation, every time.
Tangible results
No abstract post-its. 3D models you can point to, discuss and photograph. Concrete enough to work with.
Safe environment
Participants talk about their model, not about themselves. That lowers the barrier to be honest, even about difficult topics.
Scientifically grounded
Based on constructionism and flow theory. Your hands activate different parts of your brain than talking. The outcomes are demonstrably deeper.
Fast and effective
In half a day you achieve more than in weeks of meetings. Teams reach insights and decisions that would otherwise take months.
It's just fun
Adults building with Lego. It breaks the ice, lowers stress, and creates an energy you don't get with a PowerPoint.
Frequently asked questions
A half-day workshop starts from €1,750 and a full day from €2,950, excluding VAT. This includes preparation, all Lego materials, facilitation and a summary afterwards. Exact price depends on group size and customization.
Minimum 4 and maximum 30 participants per session. The sweet spot is between 8 and 15 participants. For larger groups we work with multiple facilitators or parallel sessions.
No. The skills building at the start removes all doubt. After 15 minutes everyone is building — even the people who say 'I'm not creative'. It's not about building beautifully, but about giving meaning.
At your office, at an external location, or in our own space. We bring all materials. Only requirement: a room with tables that participants can stand around.
Afterwards you receive a comprehensive summary with photos of all models, the key insights, and a concrete action item per participant. Not a vague feeling, but a workable document.
Especially. Our facilitator has a background in software and understands how tech teams work. We've given workshops for development teams, product teams and tech leadership. The combination of hands-on building and technical understanding makes it extra effective.
Let's Work Together
Ready to make your idea a reality? We'd love to help you find the best solution for your situation.
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